Quote of the day

Here is the quote of the day! This sums up how the medical community treats parents on the vaccine issue.
"Pamphlet authors should determine the key points that the patient (or parent) needs to know to achieve the behavioural objectives. Nonessential concepts can then be deleted. The key is to write for the desired health behaviour, rather than for high-level knowledge."

Source: Pediatrics. 1996 Jun;97(6 Pt 1):804-10.
Parent comprehension of polio vaccine information pamphlets.
Davis TC, Bocchini JA Jr, Fredrickson D, Arnold C, Mayeaux EJ, Murphy PW, Jackson RH, Hanna N, Paterson M. page 809

Do you see what they are saying The key is to write for the desired health behaviour, not high level knowledge. AKA = tell them what will make them vaccinate, not the risks or anything knowledgable to make informed choices.